Sonoma State University Distinguished Professor of Wine Business Liz Thach has published two new books, “Best Practices in Global Wine Business” and “Successful Social Media and E-commerce Strategies,” which analyze the business methods and communication platforms of the wine industry. She has now published eight books on the wine industry and strategic wine business.
“These new books are the culmination of two years of diligence and creativity from great co-editors, authors and student assistants,” says Thach. “We share a goal to prepare the next generation of leaders in a dynamic and evolving wine industry, and these books are tools to help make that happen.”
“Best Practices in Global Wine Business” describes innovations in establishing new wine regions, attracting customers and preserving the environment. Featured case studies examine companies in the United States, France, Italy, Argentina, China, New Zealand and Australia, among others. The book was co-edited with Steve Charters, MW, and published by Miranda Press.
“It’s an excellent collection of fascinating and useful case studies describing the challenges and triumphs of implementing a wine tourism strategy,” says Don Getz, author and professor emeritus of tourism and hospitality management at Haskayne School of Business at University of Calgary. “It’s an engaging read for wine hospitality managers, enthusiasts and students”
“Successful Social Media & Ecommerce Strategies” explores how wineries use Facebook and other social media platforms to interact with consumers, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing. It was co-edited with Gergely Szolnoki and Dani Kolb, and published by Palgrave Pivot.